Week 4 Reflection: RISE Peer Review

I am providing feedback for Lauren Benzo’s WK3 Project. First, I would like to start off by saying I enjoyed having the chance to be able to work with you and review your work this month. I think your company will do well in today’s market with social media blowing up and a lot of people still not understanding how to successfully use social media with their businesses. Teaching a business owner or someone of their choosing to run this portion of their business is always smart but sometimes business’ don’t realize how important social media can be in building up a business.

I was curious as to what the letters “D.Y.M.E.” stood for in your business name I don’t recall seeing if there is any meaning at all or if they are just letters you put together. I saw a few grammar and spelling issues that could be fixed such as when you mention you could film “in the whole state of New York.” Correctly, it should be “State of New York.” These are all common issues and typos that happen so it is always important to have someone read over your work if possible or try to proof read it for yourself. I do understand sometimes others can catch common mistakes you don’t notice because they haven’t been working on the project as long as you have.

Gorilla Marketing is a great way to get information out about your business. I have found this way of marketing to work quickly and effectively if you stay on top of everything. I really liked the way you put together your finances now that I have seen your project I need to go back and make some revisions on my own you gave me several great ideas. I think you did a great job putting everything together. I would just proof read the information one last time as stated above. It was great to work with you this month.

Thanks,

Mandee Rodriguez

Link to project. 

Week 3 Project: Finalized Business Plan

This week we put together the rest of our business plan. I enjoyed this assignment and I was able to understand something better that I learned in the previous class. By knowing how to put together a business plan if we intend on using lenders we will have the plan to support our business.

WK3 Finalized Project

Analysis: Financing

This week I worked on finding out different financial options available to me for starting up my photography business. I really enjoyed this project this is something I feel is vital to being successful as a business owner and now I have all the tools and information I need so I wont make common mistakes. Attached is a link to my Prezi. Enjoy!

Analysis: Financing Prezi

Week 3 Exploration: Graphic Designer & Artist Coach

Sparky Firepants Images

The only thing that really caught my eye about this company is the income and how it went up $10,000 in the first year and then close to $30,000 the second year. After reading how hearing how he said the smartest decision he made was not posting his work on Craigslist or other websites to help bring in business. I am a firm believer of using social media, your website, flyers, and word of mouth. I don’t think I will alter my business plan after seeing this one. My aim is in a totally different direction and each industry has different tricks and rules to go by to be successful.

Room on The Edge- Artist Coach

I enjoyed the review for this company she has a lot of good information and insight’s that could help my business. I love how she has similar situations as myself 2 small boys just trying to make ends meet and be able to be home with her family while making money. It was very inspiring to read the part where she lost all her clients,  but she didn’t give up she found other ways to generate new clients and bring money into her business, that’s something I can admire. Most would have given up and not even looked back. I feel most of her issues were money issues and the timing not being right. From this I will make myself a 6-12-18-24 month goals for my company and where I would like to be within each time frame within my company.

Week 2 Project: Business Plan - Part II

Industry Analysis and Trends –

The photography industry is growing rapidly every day. Each day another photographer is taking that huge leap of faith and turning their passion into a business. Right now, the photography business is booming, everyone somewhere is wanting to get pictures taken professionally whether it be for a wedding, birth, party, maternity, school, or whatever the occasion may be.

I know my business will do great in the photography business. I will be offering cheaper rates so that it’s more affordable for my clients and they’re able to get professional pictures done for their occasion. I think some barriers I might run into is that from the start I will be using local locations, the clients house, or a location of their choice for their photos. I know a lot of clients prefer to go into a studio setting for photos. To get around this barrier I have different offers and options available to customers that may have an issue with this.

 

For the future, I know things are changing daily so I will be staying on top of keeping myself involved with other local photographers and classes available so I have the most up-to-date information and tools available to my clients so we don’t run into any barriers.

Target Market-

My business will be competing with other photography business around Los Angeles and the surrounding areas. Personally, I feel my business will be competing against all photography businesses because I am willing to travel further distances to meet my customer’s needs.  My target audience will be all ages, both men and women, looking to have professional taken pictures for the right price.

The market size for the photography industry is huge and is growing more and more by the minute. I feel photography is a business would be hard to fail at because people are taking pictures constantly, but having someone there to take the pictures for you, edit them professionally, and have high quality photos printed for a fair price is something everyone would prefer to do. I see a ton of my personal friends and family go out and buy professional cameras but when it comes down to editing the photos and having them printed at a local Walgreens or CVS isn’t what they would prefer to be done.

Since the photography industry is already booming and as mentioned early is growing rapidly each day I feel the market will be strong and as long as I put in the work and provide my customers with fair pricing, professional photos, and great prints I shouldn’t have a problem building my business successful within the first year.

My business has several advantages with the target market. Someone is contacting me because they need photos done that are going to be professional, on time, and memorable. First I need to find out the customer’s WIN’s (wants, interests, and needs) Once I am able to establish this I know I will gain a new client. My portfolio and reviews on my company will be something important to gaining new clients and keeping them as repeats.

The Competition-

A few of the competitors in the Los Angeles area specializing in the same area as my business includes, White’s Studios, Kristine Ovsepyan Photography, and Dual Pixel Studio.

At White’s Studio’s they offer senior portraits, dances/proms, sports, and business photos, amongst others. Kristine Ovsepyan Photography offers, newborns, family, maternity, and children. Dual Pixel Studio specializes in taking photos for marriages, ceremony’s, party’s, family’s, etc. The advantage my business has over all the other companies listed is, I include all the service combined between all the companies at my company. So basically, I am a one -stop shop for all your photography needs I am trained in doing photos for several different types of shoots. The big thing my company has compared to the others is my prices are more affordable making it more comfortable for the client to be able to hire someone for their photography needs.

I feel I might run into some barriers because I am new to Los Angeles so social media, blog, posters, and word of mouth are going to play a huge factor in building up my clients. Whereas most of the photographers here in Los Angeles have been here for a while and are well established. (i.e. they have friends and family to tell as well)

Resources;

Ovsepyan, Kristine, (2015), on September 12, 2015, retrieved from

http://www.kristineovsepyanphotography.com/

Dual Pixel Studio, (2015), on September 12, 2015, retrieved from http://www.dualpixelstudio.com/

White’s Studios, (2015) on September 12, 2015, retrieved from http://whites-studios.com/

Week 2 Analysis: Competitor Research

I enjoyed working on this assignment because I was able to see what the businesses in Los Angeles were missing such as reviews; I feel having reviews on your business will help your business to be more successful. One thing I always do when I am buying a car, going somewhere new, etc I always checks the reviews on it first. Also, by doing this assignment I was able to realize I should be able to start off my company without having a studio first. This assignment helped me a lot, glad we were able to do this.

Business: Kenneth Dolin Photography

This photography business specializes in head shots. This business operates out of a personal studio in Los Angeles, California. Kenneth does sessions in his studio located in Los Angeles. The owner Kenneth operates Kenneth Dolin Photography. “ Over the past several yepars Kenneth has taken head shots for mulitiple Golden Globe, Emmy, and Academy Award winners.  couldn't find any ratings on his company which is something I would suggest to him to have all his clients leave feedback about his photography. 

Business: Next Exit Photography

Next Exit Photography specializes in wedding photography.Next Exit Photography is ran by a married couple, Cat & Addie Benner. Next Exit is located in Los Angeles and the photographers travel to the location sites of the weddings for their shootings. Next Exit Photography is the winner of California Wedding Day Magazine's Best Wedding Photographer in Los Angeles and also seven-time winner of the Best of the Knot Award. Once again with this company I wasn't able to find many reviews. However, with the award they have won I feel that may be enough to get new clients for them but as always I still suggest reviews.

Business: Tommy John Studios

Tommy John Studios specializes in Engagement, Newborn, Family, etc. I wasn't able to find any information on if this business has a studio or not. From what I read, the photographer travels to different locations throughout Southern California to meet his clients. Tommy John operates the business himself, from taking the photos to editing them. This photographer works all over Southern California. I didn’t see any reviews for Tommy John Studios, I would also suggest to this business to have their clients leave reviews, I ALWAYS read reviews before I go somewhere, buy something, etc.

Week 2 Exploration: Photography & Adventure Travel

This assignment was to show us background of other companies and show us what has worked for them and what hasn't worked. In the studies you will find success and failure. These assignments give us ideas of what to look out for hen we one-day start up our business. I enjoyed working on this one!

Review- Photography

I can relate with the photographer at Junshien Photography, since I also have an interest in having my own photography business. After reading that opening his photography business has been worth it and a dream come true for him. It motivates me to work harder towards my dream. From what I gathered it seems like the key to success in a business such as photography is connecting with your clients and listening to their needs so you can best accommodate your client and get repeat business. I don’t think I will alter my business plan in any way after reading this case.

Review- Travel

This case study shows a lot of common mistakes people make when starting up a business. I often ask myself, “Can you really plan to have a successful business?” I believe you can, but this isn’t something that happens overnight and it's not something that will happen without putting in hard work and dedication. I think after reading this review I am going to look more into my marketing plan for my business. I agree marketing is an important key to success. I will take each step of the process of my business with caution and always look out for new ways to enhance my services.