West Coast Transmedia is media that is typically produced in Hollywood such as video games, feature films, and consists of several different pieces of media. East Coast Transmedia is prominently uses social media to disperse pieces of the story, this style of Transmedia is more interactive and digital.
An example of West Coast Transmedia is the television show Gotham which is aired on FOX. Most of us would know Gotham as Batman. Batman has several different movies, television shows, books, and comics. Gotham includes all the characters from Batman. I think this show is a great example of West Coast Transmedia.
The television show "How I met your mother" is a good example of East Coast Transmedia. The different characters of the show will often mention different bands or websites on the show and if you visit the website of the band or the website mentioned there will be the content that was talked about on the show. The character Barney Stinson, played by Neil Patrick Harris has books you can purchase in a store. These are pieces of the story that tie the show together.
Movies like The Hunger Games and others use Transmedia Storytelling to market for a fun way to keep the fans involved. Movies often use billboards or commercials to market the up coming feature. Fans that want to know more about upcoming features often Google search them and stumble upon Facebook pages, Twitter accounts, Instagram, and YouTube. Each different social media account had more in depth and interactive material relating to the upcoming feature. With social media becoming more popular each year people enjoy being able to keep up with everything on the upcoming feature over multiple social media platforms. I think with social media on the rise more companies will start to use Transmedia Storytelling for marketing. It is a smart way to get fans involved in a more personal way with advertising at the same time.
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