Friday, October 31, 2014

GTS WK1 Analysis: Nailing Down Transmedia

Transmedia v.s. Crossmedia

Transmedia storytelling is telling a story and experiencing it across several different platforms and using digital technologies to tell the story. Transmedia storytelling reminds me of something like a puzzle where each piece puts together more and in the end it will be as a whole story. Whereas Crossmedia is an interactive experience across multiple media sites, with several different authors and can have multiple styles the story is laid out in. The audience is part of the experience in crossmedia. Crossmedia can also me explained as distribution of content such as music, text, pictures, video, etc.
Before starting this class I didn’t know much on Transmedia Storytelling, so what I did was I googled “Transmedia Story” and chose a story to go with. I came up with “The Lizzie Bennet Diaries” which is a television show. Each main character of the show had some social media account and viewers can follow the different characters as they go about their lives. It is being able to be a part of the experience that attracted fan to follow these characters. They would share photos, and added more to the story of the show that would enrich the watching experience. I chose this piece because it was the one that caught my eye most out of what came up on my Google search and I am glad I chose this one because from what I saw the fans really enjoyed being able to be a part of the characters daily lives and being able to learn more about the episode that wasn’t included in it. This is a very smart way to bring in more fans and expand the experience for the viewers.
Crossmedia uses media that was already produced and repurposes the content for different platforms. Sherlock Holmes is a good example of crossmedia. Sherlock Holmes can be found in the form of book, movie, and television show. This is a perfect example of what cross media is, it is simply the original story created in several different forms.
Alternate Reality Games also known as ARG’s are video games with several different outcomes. By choosing the different characters to be in the beginning of the game will be a main part in how the outcome will be. Also, in some games you can choose different ways to go or different things to say and that will determine the storyline you will follow that time on the game. I am familiar with this because I enjoy playing video games and a lot of the different games I have come with options like this. I think it’s a great way to bring in more gamers to buy the game because it isn’t just one simple story line to follow you can play the game several times and choose different options and the outcome will always be different.

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